STAGING Olympic rowers ready to raise the roof - British Rowing

Olympic rowers ready to raise the roof


BRIC 2015 credit Simon Way. From L to R Alex Gregory, Sam Townsend and Moe Sbihi

Come and cheer on the Olympic hopefuls including the 2015 World Champion winning men’s eight.
SAS, the leader in analytics and business intelligence, is proud to be the event partner of BRIC 2015 and the Official Analytics Partner of British Rowing and the GB Rowing Team

The rowing machines are lined up, the competitors primed and the crowds are drawing in for what’s set to be the biggest and best indoor rowing event that the Lee Valley VeloPark has ever seen.

From 9 am on Saturday 12 December 2015 the sound of 120 whirring rowing machines will ignite the VeloPark as over 1,000 competitors take to the floor with roaring crowds driving them on at the British Rowing Indoor Championships. Athletes of all ages – from 11 to 76 – and abilities will push hard to smash records and battle it out to be crowned indoor rowing champion.


London 2012 Olympic Medallist Moe Sbihi, who’s taking part in this season’s event, said: “I’m excited to have the opportunity to defend the title I won last year. I loved the atmosphere and the ability to mingle with fellow competitors makes it great fun.”

Sbihi added: “I hope to beat my personal best and win, however, my fellow competitors are tough to beat and I am not taking anything for granted. We all have to get it right to perform on the day. That’s the personal challenge.”

Spectators will get the chance to watch the oar-inspiring World Champion’s men’s eight as they prepare for Rio 2016. There will also be the opportunity to meet these giants of rowing and wish them luck as they ready themselves for an Olympic year.

Andy Parkinson, CEO of British Rowing, said: “Indoor rowing is an increasing focus for our sport and British Rowing so it’s great news that this season’s BRIC is set to be even bigger and better than before. Unique to this event is the opportunity for novices to mix with the superstars of the sport, a great example of how inclusive and accessible our sport is. It’ll be a great day out for all the family, with no doubt a fantastic atmosphere and another chance to build on the 2012 legacy.”

Rachel Lockwood, Marketing Director, SAS UK & Ireland, said: “We’re delighted to be supporting BRIC which builds on our partnership with British Rowing as Official Analytics Partner. Part of our work with British Rowing is to help increase club membership and participation, and this event is a great way to showcase how easy it is to take part and the huge range of abilities and ages already involved in the sport.”

Don’t miss out on this spectacle, go online and buy your spectator tickets today: Tickets are £6 per person, or free for youngsters aged 16 and under, and are available in advance or on the door.