STAGING Sportivate funding still available - British Rowing

Sportivate funding still available

Sportivate logo

Clubs might like to consider applying for new long-term coaching funding from Sport England, as part of the Places People Play legacy programme. 

Sportivate will give participants aged between 14 and 25 the chance to receive six to eight weeks of coaching in a sport of their choice, including rowing. The programme will be delivered through the network of 49 County Sport Partnerships working with a range of local partners.


The programme is aimed at those who are not currently choosing to participate in sport in their own time, or are doing so for a very limited amount of time, and will support them to continue playing sport in their community after the six weeks is up. During the six weeks a participant may work towards an event or personal challenge.

Sportivate will be fully inclusive and target participants across this group, including young people who have a disability, both males and females and participants from other priority groups.   The scheme will run from April 2011 until March 2015. Over this period, Sport England will invest £32 million of National Lottery funding into the programme (£8 million per annum).

The scheme aims to see 300,000 participants in the 14-25 age range completing courses over the four years, with at least two in five of them (120,000 participants) continuing to play sport regularly. Other outcomes will be:

  • The provision of a supply chain of sporting activities that will match as well as generate demand
  • To get more 14-25 year-olds regularly participating in sports activities in the community by responding to their needs and working closely with a range of relevant providers to provide a framework of activities
  • A focus on high quality sports providers all operating within robust Safeguarding Standards
  • The creation of more opportunities for the growth and deployment of coaches and volunteers
  • Increased take up in leisure centres and other facility stock
  • Close links with clubs to drive more participants to take part and volunteer in NGB community sports clubs.

Sportivate will also contribute to wider agenda outcomes including impacting upon underrepresented groups, breaking down social and cultural barriers, attracting a range of additional funding/advocacy partners, tackling obesity and providing settings for skills development in education and community life (both through participating and volunteering).

Key partners include:

  • National Govering Bodies of sport
  • Schools
  • Colleges
  • Higher education institutions
  • Community Sport Partnerships coaching lead
  • Local Authority sports development teams
  • Other local government partners

To find out more on the scheme in your county please have a look at the CSP Delivery document and then contact your local British Rowing C&D Team Leader.

Simon Dickie 
Youth and Community Manager
British Rowing