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British Rowing signs new partnership with MSC Nutrition

MSC Nutrition will supply products to the GB Rowing Team. Members of British Rowing will get an exclusive discount

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MSC Nutrition (Naomi Baker)

British Rowing has announced a new long-term partnership with MSC Nutrition, a leading sports nutrition brand offering a wide range of products that are both Informed-Sport certified and LGC tested.

The new partnership sees MSC Nutrition become British Rowing’s Official Performance Nutrition Partner providing the GB Rowing Team with nutritional products required for training and competitions. MSC Nutrition will also work alongside British Rowing’s nutritional specialists to provide a number of bespoke products to meet the needs of individual athletes.

British Rowing is a high profile addition to MSC Nutrition’s elite teams, which includes Scottish Rugby, England Football, Leeds Rhinos Rugby League, GB and England Hockey along with their Brand Ambassadors, boxer Carl Frampton MBE, Ospreys and Welsh Rugby’s Sam Davies and hockey gold medallist Sam Quek MBE.

Kenny Baillie, British Rowing’s Director of Partnerships and Communications, said: “We are very pleased to be partnering with MSC Nutrition over the course of the Tokyo Olympic and Paralympic cycle. MSC Nutrition has demonstrated to us its commitment to providing innovative sports nutrition products that are of the highest quality. Their commitment to clean sport aligns exactly with our own and we are looking forward to working in partnership with them over the next few years.”

Joe Tomlinson, Business Development Executive at MSC, stated: “We’re delighted to be working with British Rowing, who have had great sporting success and dominated world rowing over numerous years. We are looking forward to working with their nutritional team supporting GB Rowing Team athletes as they go for gold in Tokyo in 2020.”

Alongside a balanced food diet, MSC Nutrition’s range includes products that support recovery and performance. As well as supporting the GB Rowing Team, MSC Nutrition will provide British Rowing members with an exclusive discount on products.